Bonjour, New York !

Monday, October 09, 2006

Le concepteur - Diane von Furstenberg -

The Belgian woman, Diane von Furstenberg, aged fifty nine, speaks to each of her two children at least five times a day, and to her husband, Barry Diller, the media magnate, at least five times a day, and to her many close friends very frequently.
She was tanned a nineteen-seventies Brazil-nut shade of brown, from sitting outside at Cloudwalk, her estate in Connecticut, and from lying on her yacht. Her face was almost bare. She had considered cosmetic surgery but had so far decided to remain natural. Through yoga and hiking and eating carefully, she had maintained her figure. Her business the second time around was going evenbetter than she had hoped - a hundred and twenty million dollars in wholesale this year, her clothes in Barneys and so on around the world. Soon she would open a new boutique in Saint-Tropez (and one in Tokyo in September, 2006). In August, 2006 she would visit her children at the hunting lodge in Austria that they had inherited from their father. She had three grandchildren. She felt wonderful.
(Although she was born in Belgium, she is, in fact, somewhat Oriental in that sense: both her parents are Jewish; her mother was born in Salonika, in Greece, her father was born in Bessarabia and behaved like a Middle European - a loud singer of songs, a breaker of glasses.)
- from THE NEW YORKER, SEPT. 25, 2006

I'm married with no children. I seldom call to my Mom even in this marital status. I usually keep in touch with my friends several times a week over the E-MAIL, NOT over the phone. I'm serious. I'm not goofing around; why can she make her time to speak to her significant others so much?
She's experienced a collapse of her company in 1978 after the fad of her brand fabrics. However, twenty years later, her brad has become fashion again. (Tower Record completely collapsed after the first collapse, though.)


According to a marketing course I attend, three most important things to gain and keep the audience are:
  1. consistency
  2. authenticity
  3. uniqueness
And the reason why her brand recovered is apparently she kept those three things, I suppose..

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